SEO, SEM and Social Marketing - Based on the cost effectiveness of the Internet and Web 2.0, more marketing dollars will be spent online versus the traditional channels. All websites include a search engine marketing plan to insure search engine optimization and the opportunity to leverage social marketing. our sales professionals are active on the local and national levels, thoroughly up–to-date on brand initiatives. Through strategic analysis of the markets where are our hotels are located, they develop a viable plan that is continuously updated on a monthly basis to assure productivity and accountability. SWOT analysis, STR reports and brand metrics are analyzed on a daily basis to monitor competition and new opportunities.
Advertising - Are assessed for each market and expenditures are minimized by working with brand "cluster" advertising. Direct mail, print media, radio, TV and billboards are utilized when applicable to support the sales and marketing plan.
SEO, SEM and Social Marketing - Based on the cost effectiveness of the Internet and Web 2.0, more marketing dollars will be spent online versus the traditional channels. All websites include a search engine marketing plan to insure search engine optimization and the opportunity to leverage social marketing.